Digital Marketing: The Game Changer
Earlier, you needed to market your service to at least 100 leads when you had 10 customers. Now, the service helps you identify and target only these 10 prospects.
The colossal penetration of digital marketing services in India is propelling communications to a higher stage, resulting in the making of virtuous data systems for transforming the way we make, sell, and buy products and services.
The internet has now become a robust commercial infrastructure with an exponentially growing user base. Eventually, E-Commerce and Digital Marketing are redefining the way companies reach and interact with their customers.
- Impact on businesses
- Digital Marketing allows firms to reinvent their marketing strategies for staying relevant in the client’s perspective by leveraging tools such as emails, blogs, and social media.
- Businesses have now realized the importance of customer behavior data and usage information to create new marketing strategies.
- Then there are the cost benefits that businesses have. Unlike conventional marketing media such as print or television, social media or an email can convey the same message to a larger audience at just a fraction of the cost.
- Another advantage is the ease of tracking & monitoring results via customer response patterns.
2. Of the people, for the people
Today, social media is the preferred means of customer care. It is integrated into everything the teenagers and the youth do, right from school, to work, entertainment, and even hanging out with friends.
Social media is where people are, and one of the top reasons is that they wish to buy the products advertised to them.
But for that to prove effective, you need to first have a social media marketing strategy. It is only when you know how to maximize your digital marketing ROI that you win big.
3. Levels the playing field for small businesses
Digital marketing is a beacon of hope for small businesses as it lends them the ability to hold a top-ranking position.
How? It exposes you to a broader audience on a much smaller budget.
And when you have this kind of control and the data to support decisions, you make smarter ones.
4. Can be hyper-personalized
Through email marketing, you can target almost down to the individual level, which is called segmentation. Marketers call this personalization.
Most consumers prefer that businesses use email communication as this gives them control over buying things from you: if they don’t like what (email content) you send them, they can unsubscribe.
But if you send them relevant content, they continue to buy from you repeatedly, thus creating a lifetime customer for you.
Moreover, through automation, you can send content at the optimal time to obtain the best results.
And when you personalize content, you recognize a person on an individual level. Due to this, your clients feel that you respect their individuality. This works wonders in retaining customers.
This being said, if you’re struggling to generate the desired revenue from your business, digital marketing is there to save your day!
